Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
06597C
RGB
6, 89, 124
HSL
198, 91%, 25%
HSB
198, 95%, 49%
CMYK
95, 28, 0, 51
LAB
35, -13, -27
LCH
35, 29, 245
OKLCH
0.44, 0.09, 235
XYZ
7, 9, 20
LUV
35, -23, -34
HWB
198, 2%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.