Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
065997
RGB
6, 89, 151
HSL
206, 92%, 31%
HSB
206, 96%, 59%
CMYK
96, 41, 0, 41
LAB
36, -3, -41
LCH
36, 41, 265
OKLCH
0.45, 0.12, 249
XYZ
9, 9, 31
LUV
36, -21, -56
HWB
206, 2%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.