Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0683D8
RGB
6, 131, 216
HSL
204, 95%, 44%
HSB
204, 97%, 85%
CMYK
97, 39, 0, 15
LAB
52, -6, -53
LCH
52, 53, 264
OKLCH
0.60, 0.16, 248
XYZ
21, 21, 68
LUV
52, -31, -79
HWB
204, 2%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.