Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0691DB
RGB
6, 145, 219
HSL
201, 95%, 44%
HSB
201, 97%, 86%
CMYK
97, 34, 0, 14
LAB
57, -12, -48
LCH
57, 49, 256
OKLCH
0.63, 0.15, 242
XYZ
23, 25, 71
LUV
57, -36, -72
HWB
201, 2%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.