Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
070009
RGB
7, 0, 9
HSL
287, 100%, 2%
HSB
287, 100%, 4%
CMYK
22, 100, 0, 96
LAB
1, 3, -3
LCH
1, 4, 316
OKLCH
0.09, 0.04, 322
XYZ
0, 0, 0
LUV
1, 1, -1
HWB
287, 0%, 96%
Pantone
Black C
Harmonies
Shades & tints
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