Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07142A
RGB
7, 20, 42
HSL
218, 71%, 10%
HSB
218, 83%, 16%
CMYK
83, 52, 0, 84
LAB
6, 1, -17
LCH
6, 17, 274
OKLCH
0.19, 0.05, 260
XYZ
1, 1, 2
LUV
6, -3, -10
HWB
218, 3%, 84%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.