Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
071500
RGB
7, 21, 0
HSL
100, 100%, 4%
HSB
100, 100%, 8%
CMYK
67, 0, 100, 92
LAB
5, -7, 8
LCH
5, 11, 134
OKLCH
0.18, 0.05, 134
XYZ
0, 1, 0
LUV
5, -3, 6
HWB
100, 0%, 92%
Pantone
Black C
Harmonies
Shades & tints
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