Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07253A
RGB
7, 37, 58
HSL
205, 78%, 13%
HSB
205, 88%, 23%
CMYK
88, 36, 0, 77
LAB
13, -4, -17
LCH
13, 18, 255
OKLCH
0.25, 0.05, 243
XYZ
2, 2, 4
LUV
13, -8, -15
HWB
205, 3%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.