Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072630
RGB
7, 38, 48
HSL
195, 75%, 11%
HSB
195, 85%, 19%
CMYK
85, 21, 0, 81
LAB
13, -9, -10
LCH
13, 13, 230
OKLCH
0.25, 0.04, 223
XYZ
1, 2, 3
LUV
13, -8, -8
HWB
195, 3%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.