Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07293B
RGB
7, 41, 59
HSL
201, 79%, 13%
HSB
201, 88%, 23%
CMYK
88, 31, 0, 77
LAB
15, -7, -15
LCH
15, 17, 246
OKLCH
0.27, 0.05, 237
XYZ
2, 2, 4
LUV
15, -9, -14
HWB
201, 3%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.