Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072952
RGB
7, 41, 82
HSL
213, 84%, 17%
HSB
213, 91%, 32%
CMYK
91, 50, 0, 68
LAB
16, 2, -29
LCH
16, 29, 274
OKLCH
0.28, 0.08, 256
XYZ
2, 2, 8
LUV
16, -8, -29
HWB
213, 3%, 68%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.