Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072A5F
RGB
7, 42, 95
HSL
216, 86%, 20%
HSB
216, 93%, 37%
CMYK
93, 56, 0, 63
LAB
17, 6, -36
LCH
17, 36, 280
OKLCH
0.30, 0.10, 259
XYZ
3, 3, 11
LUV
17, -9, -37
HWB
216, 3%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.