Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072B4B
RGB
7, 43, 75
HSL
208, 83%, 16%
HSB
208, 91%, 29%
CMYK
91, 43, 0, 71
LAB
17, -2, -24
LCH
17, 24, 265
OKLCH
0.28, 0.07, 250
XYZ
2, 2, 7
LUV
17, -9, -24
HWB
208, 3%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.