Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072D2F
RGB
7, 45, 47
HSL
183, 74%, 11%
HSB
183, 85%, 18%
CMYK
85, 4, 0, 82
LAB
16, -13, -5
LCH
16, 14, 203
OKLCH
0.27, 0.04, 200
XYZ
2, 2, 3
LUV
16, -11, -4
HWB
183, 3%, 82%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.