Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072D35
RGB
7, 45, 53
HSL
190, 77%, 12%
HSB
190, 87%, 21%
CMYK
87, 15, 0, 79
LAB
16, -11, -9
LCH
16, 14, 220
OKLCH
0.28, 0.04, 215
XYZ
2, 2, 4
LUV
16, -11, -8
HWB
190, 3%, 79%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.