Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
072E53
RGB
7, 46, 83
HSL
209, 84%, 18%
HSB
209, 92%, 33%
CMYK
92, 45, 0, 67
LAB
18, -1, -27
LCH
18, 27, 268
OKLCH
0.30, 0.08, 252
XYZ
3, 3, 9
LUV
18, -10, -28
HWB
209, 3%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.