Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07313E
RGB
7, 49, 62
HSL
194, 80%, 14%
HSB
194, 89%, 24%
CMYK
89, 21, 0, 76
LAB
18, -10, -13
LCH
18, 16, 230
OKLCH
0.29, 0.05, 224
XYZ
2, 3, 5
LUV
18, -12, -12
HWB
194, 3%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.