Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073575
RGB
7, 53, 117
HSL
215, 89%, 24%
HSB
215, 94%, 46%
CMYK
94, 55, 0, 54
LAB
23, 7, -42
LCH
23, 42, 279
OKLCH
0.34, 0.12, 259
XYZ
5, 4, 17
LUV
23, -11, -48
HWB
215, 3%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.