Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073A69
RGB
7, 58, 105
HSL
209, 87%, 22%
HSB
209, 93%, 41%
CMYK
93, 45, 0, 59
LAB
23, -1, -33
LCH
23, 33, 269
OKLCH
0.35, 0.10, 252
XYZ
4, 4, 14
LUV
23, -13, -38
HWB
209, 3%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.