Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073B56
RGB
7, 59, 86
HSL
201, 85%, 18%
HSB
201, 92%, 34%
CMYK
92, 31, 0, 66
LAB
23, -8, -21
LCH
23, 23, 249
OKLCH
0.33, 0.07, 238
XYZ
3, 4, 9
LUV
23, -14, -24
HWB
201, 3%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.