Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073C78
RGB
7, 60, 120
HSL
212, 89%, 25%
HSB
212, 94%, 47%
CMYK
94, 50, 0, 53
LAB
25, 3, -40
LCH
25, 40, 275
OKLCH
0.36, 0.12, 256
XYZ
5, 5, 18
LUV
25, -13, -48
HWB
212, 3%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.