Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073D40
RGB
7, 61, 64
HSL
183, 80%, 14%
HSB
183, 89%, 25%
CMYK
89, 5, 0, 75
LAB
23, -16, -7
LCH
23, 18, 203
OKLCH
0.33, 0.05, 201
XYZ
3, 4, 5
LUV
23, -16, -6
HWB
183, 3%, 75%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.