Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073D46
RGB
7, 61, 70
HSL
189, 82%, 15%
HSB
189, 90%, 27%
CMYK
90, 13, 0, 73
LAB
23, -15, -11
LCH
23, 18, 216
OKLCH
0.33, 0.05, 212
XYZ
3, 4, 6
LUV
23, -16, -10
HWB
189, 3%, 73%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.