Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
073D53
RGB
7, 61, 83
HSL
197, 84%, 18%
HSB
197, 92%, 33%
CMYK
92, 27, 0, 67
LAB
23, -10, -18
LCH
23, 21, 241
OKLCH
0.34, 0.06, 232
XYZ
3, 4, 9
LUV
23, -15, -20
HWB
197, 3%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.