Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07404D
RGB
7, 64, 77
HSL
191, 83%, 16%
HSB
191, 91%, 30%
CMYK
91, 17, 0, 70
LAB
24, -14, -13
LCH
24, 19, 223
OKLCH
0.34, 0.06, 218
XYZ
3, 4, 8
LUV
24, -17, -14
HWB
191, 3%, 70%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.