Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
074091
RGB
7, 64, 145
HSL
215, 91%, 30%
HSB
215, 95%, 57%
CMYK
95, 56, 0, 43
LAB
28, 10, -50
LCH
28, 51, 281
OKLCH
0.39, 0.14, 259
XYZ
7, 6, 28
LUV
28, -14, -63
HWB
215, 3%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.