Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
074147
RGB
7, 65, 71
HSL
186, 82%, 15%
HSB
186, 90%, 28%
CMYK
90, 8, 0, 72
LAB
24, -16, -9
LCH
24, 19, 209
OKLCH
0.34, 0.06, 206
XYZ
3, 4, 7
LUV
24, -17, -8
HWB
186, 3%, 72%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.