Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07424F
RGB
7, 66, 79
HSL
191, 84%, 17%
HSB
191, 91%, 31%
CMYK
91, 16, 0, 69
LAB
25, -14, -13
LCH
25, 20, 223
OKLCH
0.35, 0.06, 217
XYZ
3, 5, 8
LUV
25, -17, -14
HWB
191, 3%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.