Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
074379
RGB
7, 67, 121
HSL
208, 89%, 25%
HSB
208, 94%, 47%
CMYK
94, 45, 0, 53
LAB
27, -1, -36
LCH
27, 36, 269
OKLCH
0.38, 0.11, 252
XYZ
6, 5, 19
LUV
27, -15, -45
HWB
208, 3%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.