Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07467A
RGB
7, 70, 122
HSL
207, 89%, 25%
HSB
207, 94%, 48%
CMYK
94, 43, 0, 52
LAB
28, -2, -35
LCH
28, 35, 267
OKLCH
0.39, 0.11, 250
XYZ
6, 6, 19
LUV
28, -16, -45
HWB
207, 3%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.