Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
074DAA
RGB
7, 77, 170
HSL
214, 92%, 35%
HSB
214, 96%, 67%
CMYK
96, 55, 0, 33
LAB
34, 11, -56
LCH
34, 57, 281
OKLCH
0.44, 0.16, 259
XYZ
10, 8, 39
LUV
34, -17, -75
HWB
214, 3%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.