Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
074E91
RGB
7, 78, 145
HSL
209, 91%, 30%
HSB
209, 95%, 57%
CMYK
95, 46, 0, 43
LAB
32, 1, -43
LCH
32, 43, 271
OKLCH
0.42, 0.13, 253
XYZ
8, 8, 28
LUV
32, -18, -57
HWB
209, 3%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.