Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
074EA8
RGB
7, 78, 168
HSL
214, 92%, 34%
HSB
214, 96%, 66%
CMYK
96, 54, 0, 34
LAB
34, 9, -55
LCH
34, 56, 280
OKLCH
0.44, 0.16, 258
XYZ
10, 8, 38
LUV
34, -17, -74
HWB
214, 3%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.