Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075155
RGB
7, 81, 85
HSL
183, 85%, 18%
HSB
183, 92%, 33%
CMYK
92, 5, 0, 67
LAB
31, -20, -9
LCH
31, 22, 203
OKLCH
0.40, 0.06, 201
XYZ
5, 7, 10
LUV
31, -23, -8
HWB
183, 3%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.