Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075683
RGB
7, 86, 131
HSL
202, 90%, 27%
HSB
202, 95%, 51%
CMYK
95, 34, 0, 49
LAB
34, -8, -32
LCH
34, 33, 255
OKLCH
0.43, 0.10, 242
XYZ
8, 8, 23
LUV
34, -21, -42
HWB
202, 3%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.