Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075CA4
RGB
7, 92, 164
HSL
208, 92%, 34%
HSB
208, 96%, 64%
CMYK
96, 44, 0, 36
LAB
38, -1, -46
LCH
38, 46, 269
OKLCH
0.47, 0.14, 252
XYZ
11, 10, 37
LUV
38, -22, -64
HWB
208, 3%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.