Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075D94
RGB
7, 93, 148
HSL
203, 91%, 30%
HSB
203, 95%, 58%
CMYK
95, 37, 0, 42
LAB
37, -7, -37
LCH
37, 38, 260
OKLCH
0.46, 0.11, 245
XYZ
9, 10, 29
LUV
37, -23, -51
HWB
203, 3%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.