Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075F72
RGB
7, 95, 114
HSL
191, 88%, 24%
HSB
191, 94%, 45%
CMYK
94, 17, 0, 55
LAB
37, -19, -18
LCH
37, 26, 224
OKLCH
0.45, 0.08, 218
XYZ
7, 9, 17
LUV
37, -26, -22
HWB
191, 3%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.