Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
075F90
RGB
7, 95, 144
HSL
201, 91%, 30%
HSB
201, 95%, 56%
CMYK
95, 34, 0, 44
LAB
38, -9, -34
LCH
38, 35, 255
OKLCH
0.47, 0.11, 242
XYZ
9, 10, 28
LUV
38, -24, -46
HWB
201, 3%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.