Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
07607B
RGB
7, 96, 123
HSL
194, 89%, 25%
HSB
194, 94%, 48%
CMYK
94, 22, 0, 52
LAB
37, -16, -22
LCH
37, 28, 234
OKLCH
0.46, 0.09, 226
XYZ
8, 10, 20
LUV
37, -25, -28
HWB
194, 3%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.