Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0764C2
RGB
7, 100, 194
HSL
210, 93%, 39%
HSB
210, 96%, 76%
CMYK
96, 48, 0, 24
LAB
42, 5, -57
LCH
42, 57, 275
OKLCH
0.51, 0.17, 255
XYZ
14, 13, 53
LUV
42, -23, -82
HWB
210, 3%, 24%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.