Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0769A2
RGB
7, 105, 162
HSL
202, 92%, 33%
HSB
202, 96%, 64%
CMYK
96, 35, 0, 36
LAB
42, -9, -38
LCH
42, 39, 257
OKLCH
0.50, 0.12, 244
XYZ
12, 13, 36
LUV
42, -26, -54
HWB
202, 3%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.