Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0782BF
RGB
7, 130, 191
HSL
200, 93%, 39%
HSB
200, 96%, 75%
CMYK
96, 32, 0, 25
LAB
51, -13, -41
LCH
51, 43, 252
OKLCH
0.58, 0.13, 240
XYZ
17, 20, 52
LUV
51, -33, -60
HWB
200, 3%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.