Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0789CB
RGB
7, 137, 203
HSL
200, 93%, 41%
HSB
200, 97%, 80%
CMYK
97, 33, 0, 20
LAB
54, -13, -43
LCH
54, 45, 254
OKLCH
0.60, 0.14, 241
XYZ
20, 22, 60
LUV
54, -34, -64
HWB
200, 3%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.