Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
078ACE
RGB
7, 138, 206
HSL
201, 93%, 42%
HSB
201, 97%, 81%
CMYK
97, 33, 0, 19
LAB
54, -12, -45
LCH
54, 46, 254
OKLCH
0.61, 0.14, 242
XYZ
20, 23, 62
LUV
54, -34, -66
HWB
201, 3%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.