Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
078BEA
RGB
7, 139, 234
HSL
205, 94%, 47%
HSB
205, 97%, 92%
CMYK
97, 41, 0, 8
LAB
56, -4, -58
LCH
56, 58, 266
OKLCH
0.63, 0.17, 249
XYZ
24, 24, 81
LUV
56, -33, -88
HWB
205, 3%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.