Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
078DCA
RGB
7, 141, 202
HSL
199, 93%, 41%
HSB
199, 97%, 79%
CMYK
97, 30, 0, 21
LAB
55, -15, -41
LCH
55, 44, 250
OKLCH
0.61, 0.13, 238
XYZ
20, 23, 59
LUV
55, -36, -61
HWB
199, 3%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.