Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0791DA
RGB
7, 145, 218
HSL
201, 94%, 44%
HSB
201, 97%, 85%
CMYK
97, 33, 0, 15
LAB
57, -12, -47
LCH
57, 49, 255
OKLCH
0.63, 0.15, 242
XYZ
23, 25, 70
LUV
57, -36, -71
HWB
201, 3%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.