Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0799CC
RGB
7, 153, 204
HSL
196, 93%, 41%
HSB
196, 97%, 80%
CMYK
97, 25, 0, 20
LAB
59, -21, -36
LCH
59, 42, 241
OKLCH
0.64, 0.13, 231
XYZ
22, 27, 61
LUV
59, -40, -53
HWB
196, 3%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.