Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
079FE3
RGB
7, 159, 227
HSL
199, 94%, 46%
HSB
199, 97%, 89%
CMYK
97, 30, 0, 11
LAB
61, -17, -45
LCH
61, 48, 250
OKLCH
0.67, 0.15, 238
XYZ
26, 30, 77
LUV
61, -40, -68
HWB
199, 3%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.